OREANDA-NEWS  Sales of Lada cars in Russia increased sharply in the first month of 2024 — by 19.3 percent year-on-year. This is reported by Interfax with reference to the press service of AvtoVAZ.

In total, 20,835 cars were sold in January, the company reported. Dmitry Kostromin, the company's vice president for sales and Marketing, noted that the successful start of the year inspires some optimism, since January is considered a month of low sales due to long holidays. Despite this, Lada sales have increased compared to 2023 and 2022, he added.

"During 2024, we will continue to take a number of measures to maintain Lada's confident leadership in the Russian market," he concluded.

The most noticeable increase compared to last year was shown by models of the Lada Vesta family — sales jumped 16 times, to 4,787 units. Sales of Niva Legend and Travel increased by a quarter (6,221 cars), while for Lada Granta the figure corresponded to the annual average (9,667 units).

Earlier it became known that AvtoVAZ decided to simplify the configuration of the new Lada Aura model. A special version of the business class sedan will be created for use in taxis - the release of the brand's novelty is scheduled for September 2024. Representatives of the plant have not yet disclosed details about the technical equipment of the model.