28.05.2020, 11:54
Nissan Announced Departure of the Datsun Brand from Russia
Source: OREANDA-NEWS
OREANDA-NEWS. Nissan management announced a reduction in the number of brands represented in the company's portfolio. As part of the announcement of the plan for 2020-2023, top managers of Nissan, in particular, talked about the fact that Datsun will leave the Russian market, the media reports.
“We will focus on the production of basic models”, Nissan announced. - At the end of 2023, we will stop the production of old models. We will stop the production of Datsun in Russia. Thus, we will reduce the number of models in our portfolio from 69 to less than 55". One of the oldest automobile brands in Japan - Datsun - was revived by the Renault-Nissan alliance in 2012. In Russia, the brand officially debuted in August 2014 at the Moscow International Motor Show (MIAS).
In the Russian market, Datsun is represented by only two models: the On-Do sedan and the Mi-Do hatchback, which are built on the basis of Lada Kalina. At the same time, cars significantly differ in appearance and increased ground clearance to 174 mm.
“We will focus on the production of basic models”, Nissan announced. - At the end of 2023, we will stop the production of old models. We will stop the production of Datsun in Russia. Thus, we will reduce the number of models in our portfolio from 69 to less than 55". One of the oldest automobile brands in Japan - Datsun - was revived by the Renault-Nissan alliance in 2012. In Russia, the brand officially debuted in August 2014 at the Moscow International Motor Show (MIAS).
In the Russian market, Datsun is represented by only two models: the On-Do sedan and the Mi-Do hatchback, which are built on the basis of Lada Kalina. At the same time, cars significantly differ in appearance and increased ground clearance to 174 mm.
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