OREANDA-NEWS. Japan Airlines (JAL) has been promoting Doraemon as its campaign character in China since August 2016. Doraemon is one of the most famous characters representing Japan, and tremendously popular in China among all age groups. 

JAL will introduce a newly painted Doraemon Jet on select China routes in 2017, and launch «Travel with Doraemon Campaign.» Details will be informed on the JAL Doraemon special website (*2). JAL expects that customers will feel more connected and familiar with not only the airline but also Japan, and stimulate the Japan = China routes.

Moving towards the 2020 Tokyo Olympics, JAL will be striving to connect people to people, bridging Japan and the world.