27.12.2022, 10:55
The smartphone market in Russia has fallen for the first time in seven years
Source: OREANDA-NEWS
OREANDA-NEWS By the end of the year, 24-26.5 million smartphones were sold in Russia, which is 20 percent less than in 2021. The market fell for the first time in seven years, Izvestia writes.
The share of Samsung and Apple collapsed by a third, and the positions of manufacturers from China strengthened by the same amount (from 50 to 65 percent). It was the expansion of players from China and their competition with each other that prevented an even more serious collapse of the market, experts believe.
"In the ranking of the most popular brands among Russians in pieces, Xiaomi became the first, which occupied the second place a year earlier. Realme rose from the fourth to the second position, increasing its share by almost 2.5 times. Samsung, which was the leader in the past years, became the third," M.Video—Eldorado noted. Analysts believe that in 2023 sales will be at the level of this year.
Earlier it was reported that in the first nine months of 2022, more than 500 thousand mobile phones of the Chinese manufacturer Huawei were delivered to Russia, which was a record number since 2019.
The share of Samsung and Apple collapsed by a third, and the positions of manufacturers from China strengthened by the same amount (from 50 to 65 percent). It was the expansion of players from China and their competition with each other that prevented an even more serious collapse of the market, experts believe.
"In the ranking of the most popular brands among Russians in pieces, Xiaomi became the first, which occupied the second place a year earlier. Realme rose from the fourth to the second position, increasing its share by almost 2.5 times. Samsung, which was the leader in the past years, became the third," M.Video—Eldorado noted. Analysts believe that in 2023 sales will be at the level of this year.
Earlier it was reported that in the first nine months of 2022, more than 500 thousand mobile phones of the Chinese manufacturer Huawei were delivered to Russia, which was a record number since 2019.
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