19.01.2024, 09:30
Sales of Russian laptops have soared
Source: OREANDA-NEWS
OREANDA-NEWS By the end of 2023, sales of Russian laptops doubled and reached the level of 256 thousand units. This is reported by the Vedomosti newspaper with reference to statistical data from Fplus analysts.
In monetary terms, the figures tripled and amounted to 8.4 billion rubles, experts said. Against this background, the share of Russian brands in the laptop market has reached a level of more than 8 percent, said Artur Makhlaiuk, business analyst at Fplus. The most popular Russian brands are Digma, Irbis and Fplus.
Sales of domestic laptops in 2023 doubled to 256,000 devices compared to 2022, according to statistics from the IT holding company Fplus. In monetary terms, the figures tripled compared to the previous year to 8.4 billion rubles. At the same time, more than 320,000 laptops were imported from Asian factories under domestic brands to Russia, which is 10% higher than in 2022, a source in one of the manufacturers of computer equipment told Vedomosti, citing customs statistics.
The growth of interest in laptops of Russian brands was confirmed by a representative of M.video-Eldorado. In the III–IV quarters of 2023, laptops from domestic companies accounted for more than 10% of sales in the retailer's network in quantitative terms. This share turned out to be three times higher than in the same period of 2022, and twice as much as in the first quarter of 2023.
In monetary terms, the figures tripled and amounted to 8.4 billion rubles, experts said. Against this background, the share of Russian brands in the laptop market has reached a level of more than 8 percent, said Artur Makhlaiuk, business analyst at Fplus. The most popular Russian brands are Digma, Irbis and Fplus.
Sales of domestic laptops in 2023 doubled to 256,000 devices compared to 2022, according to statistics from the IT holding company Fplus. In monetary terms, the figures tripled compared to the previous year to 8.4 billion rubles. At the same time, more than 320,000 laptops were imported from Asian factories under domestic brands to Russia, which is 10% higher than in 2022, a source in one of the manufacturers of computer equipment told Vedomosti, citing customs statistics.
The growth of interest in laptops of Russian brands was confirmed by a representative of M.video-Eldorado. In the III–IV quarters of 2023, laptops from domestic companies accounted for more than 10% of sales in the retailer's network in quantitative terms. This share turned out to be three times higher than in the same period of 2022, and twice as much as in the first quarter of 2023.
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