23.09.2024, 08:24
Russians started buying up outdated iPhones after the announcement of the new model
Source: OREANDA-NEWS
OREANDA-NEWS Russians rushed to buy outdated iPhone models after the announcement of the new version, this told specialists of the integrated management platform e-com JVO and the CATAN marketplace categorical analysis system.
"A week after the release of the iPhone 16, Wildberries users became 14 times more likely to be interested in last year's Apple smartphone model, the iPhone 15," the researchers shared. — Sales of models of 11-15 generations have also increased. The iPhone 15 was bought 10 percent more often than in July. Sales of 14 models increased by 29 percent, and 13 — by 5 percent."
Analysts also found out that in the period from January to August 2024, Russians most often purchased smartphones from Apple in the price range from 45 to 60 thousand rubles, which is 39 percent of all brand devices sold on the market.
"Ozon users were many times more likely to purchase Apple smartphones more expensive than 90 thousand rubles. Thus, sales of iPhones worth up to 120 thousand rubles accounted for 17 percent, up to 150 thousand — 21 percent," the researchers added.
Recall that on September 9, during the presentation, Apple introduced the iPhone 16, Watch Series 10 and other devices. It was also indicated that sales of all new products will begin in the fall.
"A week after the release of the iPhone 16, Wildberries users became 14 times more likely to be interested in last year's Apple smartphone model, the iPhone 15," the researchers shared. — Sales of models of 11-15 generations have also increased. The iPhone 15 was bought 10 percent more often than in July. Sales of 14 models increased by 29 percent, and 13 — by 5 percent."
Analysts also found out that in the period from January to August 2024, Russians most often purchased smartphones from Apple in the price range from 45 to 60 thousand rubles, which is 39 percent of all brand devices sold on the market.
"Ozon users were many times more likely to purchase Apple smartphones more expensive than 90 thousand rubles. Thus, sales of iPhones worth up to 120 thousand rubles accounted for 17 percent, up to 150 thousand — 21 percent," the researchers added.
Recall that on September 9, during the presentation, Apple introduced the iPhone 16, Watch Series 10 and other devices. It was also indicated that sales of all new products will begin in the fall.
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