OREANDA-NEWS  The Russian company Natura Siberica is going to sell its cosmetics in four new countries. This is reported by Vedomosti with reference to a representative of the brand.

It is noted that at the beginning of 2023, the brand plans to start sales in Qatar, Singapore, Israel and Palestine. Negotiations are also underway on cooperation with new partners in Malaysia and Iraq.

According to the representative of the company, at the moment Natura Siberica products are presented abroad through distributors and retail chains. Thus, the brand's products can be purchased in retail chains in eight countries of the Middle East, including Saudi Arabia, Bahrain, Jordan and the UAE. In addition, cosmetics are sold in Vietnam, Hong Kong and Taiwan.

In October, it became known that Russians began to prefer cosmetics of domestic production more often in the last nine months. According to the results of a study by experts of the Russian Standard Bank, the share of purchases of cosmetics of Russian brands in the total volume over the past three quarters has increased to 30 percent. At the same time, for the same period in 2021, the share of domestic beauty companies was equal to 23 percent.