11.05.2022, 12:55
McDonald's May Resume Work in Russia As Another Brand
Source: OREANDA-NEWS
OREANDA-NEWS. The McDonald's restaurant chain may resume work in Russia under a different brand, Izvestia reports, citing two sources in the food market.
At present, the company has not made a final decision to return to the Russian market.
“The company intends to save the funds already invested in the Russian Federation, which went to the development of a restaurant chain. Therefore, it is logical that the company is now looking for a way how to do this, ”said the source.
According to the President of the Federation of Restaurateurs and Hoteliers Igor Bukharov, McDonald's has created a network of points of attraction for buyers, so even working under a new name will continue to generate income.
He also suggested that franchising partners in such a situation will be able to count on a reduction in the amount of payment for using the name of a new foreign company.
Earlier, McDonald's said that the losses of the American corporation as a result of the cessation of work in Russia and Ukraine amounted to $127 million.
Since March 14, McDonald's has temporarily stopped the work of all 850 fast food restaurants throughout Russia. All employees of the company, as well as employees of suppliers' enterprises, continued to receive wages.
At present, the company has not made a final decision to return to the Russian market.
“The company intends to save the funds already invested in the Russian Federation, which went to the development of a restaurant chain. Therefore, it is logical that the company is now looking for a way how to do this, ”said the source.
According to the President of the Federation of Restaurateurs and Hoteliers Igor Bukharov, McDonald's has created a network of points of attraction for buyers, so even working under a new name will continue to generate income.
He also suggested that franchising partners in such a situation will be able to count on a reduction in the amount of payment for using the name of a new foreign company.
Earlier, McDonald's said that the losses of the American corporation as a result of the cessation of work in Russia and Ukraine amounted to $127 million.
Since March 14, McDonald's has temporarily stopped the work of all 850 fast food restaurants throughout Russia. All employees of the company, as well as employees of suppliers' enterprises, continued to receive wages.
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