OREANDA-NEWS  Dmitry Azarov, a local partner of the British cosmetics company Lush Cosmetics, which left Russia, is launching a new Oomph network specializing, among other things, in the sale of handmade cosmetics.

According to the publication, Oomph stores will open in Moscow in early December at seven sites where Lush stores used to be located. The former Lush flagship store on Tverskaya Street will also receive a new concept: in addition to the shopping area, a cafe will now be located in it.

The operational management of the new brand will be handled by the company "List" LLC, created by Azarov in August 2022. The entrepreneur estimates investments in a new project at 100 million rubles.

According to Azarov, the production will be organized at the Domodedovo plant, where some of the Lush products were produced before. The entrepreneur noted that about 100 items of cosmetic products will be produced under the new brand. "At Lush, with all our love for the brand, we were limited by a common global strategy. In our production, we plan, for example, to develop a special line for a bathhouse," he explained.