19.06.2019, 12:55
European Court Refused to Consider Adidas Logo as Trademark
Source: OREANDA-NEWS
OREANDA-NEWS. The European Court refused to recognize the logo of the German company Adidas as a trademark that may be subject to legal protection. This is stated in the decision published on the website of the court. The court decided that the Adidas logo, which makes up a triangle of three oblique stripes“,doesn't contain sufficient characteristics” in order to be registered as a trademark.
In 2016, on the same basis, the European Intellectual Property Office (EUIPO) refused to register the trademark Adidas. According to the materials of the court, a trademark can't consist only of repetitive elements, it must be figurative. In addition, the court’s decision was a refusal to adidas to change the logo of the Belgian company Shoe Branding Europe BVBA (two black slanting lines on a white background). Adidas claimed that the BVBA logo strongly resembled their trademark. In order to be banned, Adidas was first required to confirm that their own logo is a protected trademark.
On June 17, Lithuanian deputies demanded that Adidas not use Soviet symbols on their products. They were outraged that in one of London's Adidas stores, according to reports in social networks, they are selling T-shirts depicting the emblem of the USSR.
According to them, many European countries prohibit the use of Soviet and Nazi symbols. Lithuanian politicians have asked the manufacturer to ensure that all products with a Soviet print will be removed from the Adidas stores. In 2018, Lithuania had already expressed dissatisfaction with the presence of symbols of the USSR in the Adidas store. “There are still those who are ill with“ nostalgia for the empire, ”but somehow it is unexpected that among them is the well-known concern @adidas”, the Lithuanian Foreign Ministry wrote on his tweet.
In 2016, on the same basis, the European Intellectual Property Office (EUIPO) refused to register the trademark Adidas. According to the materials of the court, a trademark can't consist only of repetitive elements, it must be figurative. In addition, the court’s decision was a refusal to adidas to change the logo of the Belgian company Shoe Branding Europe BVBA (two black slanting lines on a white background). Adidas claimed that the BVBA logo strongly resembled their trademark. In order to be banned, Adidas was first required to confirm that their own logo is a protected trademark.
On June 17, Lithuanian deputies demanded that Adidas not use Soviet symbols on their products. They were outraged that in one of London's Adidas stores, according to reports in social networks, they are selling T-shirts depicting the emblem of the USSR.
According to them, many European countries prohibit the use of Soviet and Nazi symbols. Lithuanian politicians have asked the manufacturer to ensure that all products with a Soviet print will be removed from the Adidas stores. In 2018, Lithuania had already expressed dissatisfaction with the presence of symbols of the USSR in the Adidas store. “There are still those who are ill with“ nostalgia for the empire, ”but somehow it is unexpected that among them is the well-known concern @adidas”, the Lithuanian Foreign Ministry wrote on his tweet.
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