OREANDA-NEWS Drinks of the Dobry brand have overtaken Coca-Cola in terms of sales in Russia, writes RBC with reference to data from the research company NielsenIQ on sales of consumer goods (FMCG).

It is noted that the brand "Dobry" has become the receiver of Coca-Cola in Russia. It already accounts for 1.2% of all sales in the Russian market.

"According to the results of January — August 2023, the Dobry brand became the second in the ranking of the 50 largest in terms of sales of consumer goods: it already accounts for 1.2% of all sales in the Russian FMCG market in value terms," the report says.

Prior to that, RBC, with reference to the Nielsen retail audit data in the largest retail chains in Russia, wrote that the launch of new consumer goods brands in the Russian Federation had slowed down.

The number of launches of new brands of consumer goods is growing for the second year in a row, but for the period from January to August 2023, the pace of launching new brands decreased by 16%

Earlier Mishustin urged to refrain from excessive optimism.