OREANDA-NEWS Shareholders of the largest alcohol company in Russia Beluga Group supported the renaming of the company to Novabev Group. The changes are already reflected on the site — the names and domain name have been changed. The changes were announced in advance.

The decision was made to separate the brands of the group and the flagship vodka, as well as "to focus on the group's coverage of all categories of spirits and wines." In the new name, Nova is a "new star" from Latin, bev is an abbreviation of the English word beverages (drinks), as well as a reference to the brands of the group (Be — Beluga, V — "VinLab").

With the rebranding, the organizational and legal form, strategy, structure, management and management of business processes do not change. As stated in the press release, the new name will not affect obligations to shareholders, employees and consumers. Bank details and contact details (except the name) are saved. In the future, the name Novabev will appear in the documents.

In addition, the company has changed its logo. He allegedly embodies the element of water, the synchronous work of divisions, dynamics and development.

The company's revenue in the period from January to June increased by 14% and reached 47.9 billion rubles. Net profit increased by 35% and amounted to RUB 3 billion.