Seeing Machines Appoints AutoSense As Its New Zealand Fleet Distributor
As Seeing Machines adds new distributors with strategic capability sets in local geographies, distributors like Kiattana and AutoSense are good examples of Guardian fleet product distribution partners with the necessary prerequisites of experience, local relationships and regional capabilities in logistics, commercial fleet safety, insurance and commercial fleet technology engagements. These contracts form part of the Company's new distribution plan for the Asia Pacific region and form part of a wider programme, aimed at delivering local support on a global level.
The combined revenue value for these two contracts, including the initial wholesale hardware provision and for the contracted Safety as a Service revenue are estimated to be AUD 4.3m across the initial 36-month mandatory subscription period. However, based on current telematics industry statistics, on average contracts extend out to seven years, which suggests there is potential for contract period extensions and therefore higher contract lifetime value.
Considering the dependency of road-going transport in the distributors' respective regions, these relationships are expected to contribute significantly to Seeing Machines' monthly recurring revenue streams attributable to Guardian Safety as a Service sales, as the distributors deliver more customers.
Kiattana Transport will set up a new company KGP Company Limited with an upfront commitment to purchase 1,000 units from Seeing Machines. Wholly owned by Kiattana Transport, the first deployment will take place in 500 of its own trucks.
AutoSense has strong ties to the New Zealand transport industry and has made an upfront commitment to purchase 500 Guardian units from Seeing Machines. This upfront hardware commitment ensures adequate stock is available to facilitate conversion of the current Guardian assessments underway in New Zealand. With a strong focus on driver safety and simulator training, Guardian is a good fit for the AutoSense client base that routinely does risk assessment, behind the wheel training and specialized driver performance and assessment programs.
Mr. Keerin Chutumstid, M.D., Kiattana Transport, commented: "We are excited by the possibilities provided by our distribution partnership with Seeing Machines. Guardian is a revolutionary new approach to road safety in logistics here in Thailand. As part of Kiattana's vision, mission and quality policy we are committed to safety and prevention of accidents and the launch of new products like Guardian mean we can offer our customers and the wider logistics industry new innovative solutions that raise the safety standard and save lives."
Charles Dawson, CEO of AutoSense commented: "Guardian is all about taking fatigue and distraction seriously and making drivers and companies aware of the dangers of fatigued driving. The innovative new technology brings a fresh new holistic approach, with Seeing Machines' Guardian System and SafeGuard Program working together to mitigate risk and inform both drivers and operations teams when things don't go according to plan."
Ken Kroeger, CEO of Seeing Machines, commented: "Value Added Resellers such as these are a key component of our global marketing strategy and the growing distribution network is the next step in the establishment of our Guardian brand and business. Well established local resellers who are closely aligned with a safety centric culture give Seeing Machines a quicker and low capital intensive route to market while shortening the sales cycle, providing us with better access to end users as well as enhancing our service and support capabilities whenever and wherever we connect a Guardian system."
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