Former U.K. Consul General Rupert Potter Joins Growing International Firm, Optimize Consulting

Rupert's extensive expertise, knowledge and global network, is a natural fit for Optimize to further enhance its clients' operational performance, expansion and succession planning. In his role as British Consul General from 2012 to 2016 he supported British businesses in Canada, and helped Canadian companies looking to invest in the U.K. Rupert is highly regarded as a motivational leader with a record of delivering strong organizational performance, and is a specialist in international relationship development.

"I am really excited to be joining the talented team at Optimize Consulting, and at this moment in particular," he said. "The UK's decision to leave the E.U. means businesses are wondering what the future holds, and more importantly, how to ensure they can thrive in a new context. Creating a clear workable strategy, delivering change and developing excellent leadership is always a fantastic challenge; and it's more crucial than ever right now. It's also incredibly rewarding, so I'm looking forward to helping our clients succeed through this uncertain period, and beyond."

2016 is proving to be a year of dynamic change. From the UK's decision to leave the E.U. to the U.S. elections, resource price challenges and disruptive technologies; a constantly shifting global environment means companies have to be fluid in adapting and learn the most effective strategies going forward.

President of Optimize, Mark Crocker, said, "This is a time of great potential growth for companies willing to take the necessary steps. Businesses in the U.K. and elsewhere in Europe can start scenario planning to determine what Brexit will mean for them, and put the necessary processes in place to maximize their performance. Being on the ground, with Rupert joining the team, brings us closer to our clients to support them in their growth."