OREANDA-NEWS. Janrain®, the leading Customer Identity and Access Management (CIAM) solutions provider, today announced the company is hosting a live educational webinar for digital marketers on July 26 that will focus on how brands can increase loyalty through CIAM. Jamie Beckland, vice president of product for Janrain, and Sarah Buxton, co-founder of The Observer Effect, will share insights and best practices for creating personalized experiences that drive deeper customer engagement. The webinar takes place at 9:00 a.m. EDT (2:00 p.m. BST / 3:00 p.m. GMT+2 / 6:00 a.m. PDT).

One of the many topics this webinar will reflect on is how traditional, one-way communication from brand to customer is being replaced with a new interactive exchange between brand and customer -- one that's built on experience, value and loyalty.

"CIAM helps companies truly know their customers in order to personalize their engagement," said Jamie Beckland, vice president of product for Janrain. "Digital experiences and customer data are now the foundation of modern business success, and even the most digitally advanced brands are consolidating their marketing strategies and data infrastructure around a single source: the customer's identity."

Beckland and Buxton will also discuss why brands are moving toward increasingly personalized and synchronized interactions because of rapidly evolving customer expectations, and how the fragmentation of communication channels and devices is constantly developing at the same time.

Webinar attendees will learn how to:

·      Understand the actual needs of the customer

·      Unify a customer's digital identities into one and manage them in a centralized platform

·      Personalize experiences in order to drive deeper customer engagement

·      Integrate Customer Identity and Access Management (CIAM) approaches

Buxton, who is co-hosting this webinar with Janrain, has spent more than 10 years starting, scaling, acquiring and promoting businesses in both B2B and B2C environments. Buxton will share her unique perspectives on how to grow business revenue and turn brands into hyper-personalized engagements.