Zambia Tourism Report Q3 2016
OREANDA-NEWS. BMI View: Zambia's tourism sector is set to experience healthy growth throughout our forecast period to 2020 as improvements to transport infrastructure and the accommodation sector come into effect. Arrivals will increase at an encouraging rate as efforts to promote the country as a holiday destination and improve international transport links attract ever increasing numbers. The limited hotel sector is expanding at a steady pace and the high length of stay and occupancy rates are encouraging further investment.
Key Updates And Forecasts
- RnR Market Research are currently forecasting double-digit annual growth in terms of international arrivals to Zambia between 2016 and 2020, with arrivals set to reach almost 2mn by the end of the current forecast period. Although a small market, the rapid growth is a positive sign for potential investors.
- Zambia is preparing to host the 2017 Under-20 African Cup of Nations, the first major sporting even to be held in the country. This will boost tourism, international tourism receipts and the country's profile as a holiday destination. It will also prove to the world that Zambia is capable of hosting major events and showcase the country's much-improved infrastructure.
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