OREANDA-NEWS. Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, is helping out-of-home digital signage owners sell advertising while also serving the public with a free 2016 election-targeted content package for Daktronics digital billboards.

This free election content package will allow Daktronics digital billboard operators to display real-time election results to their audiences on election day. By choosing from various content options, operators can either sell the advertising space to a sponsor or use it as a public service announcement.

"This is an opportunity for digital display owners to use both high election anticipation and dynamic data to launch their own exciting campaign," said Gina Kuck, manager of Daktronics Commercial Creative Services. "Dynamic data is one of the best ways to engage audiences and this package makes it easier for display owners to create their own messages that capitalize on the current election landscape.