OREANDA-NEWS. October 03, 2016. This involves Auchan Retail granting Boulanger the mandate to negotiate on its behalf, beginning as of the start of negotiations on commercial terms for 2017 (excluding retailers' own brands), which get underway in October 2016.

It will concern an estimated business volume of more than €2.1 billion excluding tax, which will make this purchasing partnership the second-largest in France from the moment it gets underway. A partnership that makes perfect sense from both a historical and cultural perspective, it will bolster the competitiveness of the banners concerned, in turn benefiting their customers, and is designed to make them leaders on their respective markets.

Denis Boschard, Director of Product Offerings and Supply, Boulanger : "This partnership made a lot of sense for everyone, particularly given our shared values and culture. Although the two banners specialise in their own distinct markets, Auchan's and Boulanger's teams share the same DNA and the same sense of customer service, qualities that will ensure the success and impact of our action."

Jean-Denis Deweine, Product Director, Auchan Retail : "For Auchan Retail, this partnership confirms the importance of this activity sector in our brand model. It gives the partners of the new group an opportunity to strengthen their commercial leadership on each of their networks."