OREANDA-NEWS. AFC Energy (AIM: AFC), the industrial fuel cell power company, is pleased to announce that it has launched a new brand identity reflecting its ongoing transition from an R&D-focused technology company to a commercial company providing large-scale industrial applications.

The Company's new brand identity includes a new logo, which made its first appearance on the 2015 Annual Report & Accounts, as well as a new website to be launched on Monday 15 August 2016.

About AFC Energy

AFC Energy plc has developed an alkaline fuel cell system, which converts hydrogen into "clean" electricity. AFC's key project POWER-UP demonstrated the world's largest operational alkaline fuel cell system at Air Products' industrial gas plant in Stade, Germany in January 2016.  The Company is now looking to build upon an already established pipeline of commercial opportunities and drive the findings from the development phase of the technology into technically optimised and commercially relevant fuel cell systems.