Experience Creation of Business Using New Technology

This is the third such program, and this year’s theme is “Experience the Creation of a Business Using New Technology” as abusiness person of a gerenal trading company. With the cooperation of Euglena Co., Ltd., which has been successful in creating a business from Euglena, a type of algae that is drawing attention worldwide for its potential role in addressing food shortages, measures to prevent global warming, and energy problems, participants will brainstorm ideas for the development of products that harness the power of Euglena. The program will begin with a lesson on venture investment to determine the future and growth potential of the new technology. This will be followed by observation of Euglena under a microscope to learn about its characteristics and benefits, its business applications, and the kinds of social issues it can be expected to solve. Finally, the children will brainstorm ideas with their unique views about new products using Euglena and present their proposals. This program goes beyond a general community visit and provides children with an opportunity to learn and experience a general trading company’s business through the products it handles. Pretending to be members of the company, they will work to identify and solve the issues and challenges its group companies face. The aim of the program is to enable children to acquire a wide range of knowledge about work in the real world and society, and help have them improve their problem-solving capabilities. The program is also designed to enable children to fully understand the significance of work, and help each develop work views of their own.

ITOCHU is developing the KidZania pavilion and undertaking this project in line with its corporate philosophy of “Committed to the Global Good.” It will continue to provide positive initiatives to support the healthy development of young people