29.04.2020, 08:55
Unilever Refused to Sell Lipton and Brooke Bond Leaf Tea in Russia
Source: OREANDA-NEWS
OREANDA-NEWS. The sale of leaf tea under the brands Lipton and Brooke Bond will cease, the Russian media reported in the press service of the Russian office of Unilever. The company, its representative specified, decided to leave these brands only in the most popular tea bag format among Russian consumers.
In online stores, it is already impossible to buy a sheet of Lipton Yellow Label and Brooke Bond, the correspondent of the Russian media was convinced. In Perekrestok.ru and Ozon you can order only tea of these brands in bags.
Unilever leaf tea will remain only under the premium brand Sir Thomas Lipton and the Saito brand launched last summer, the company said. On its Russian site, Lipton and Sir Thomas Lipton are positioned as two separate brands. The reasons why the company refused to sell Lipton and Brook Bond leaf tea in Russia were not disclosed by the Unilever press service.
In online stores, it is already impossible to buy a sheet of Lipton Yellow Label and Brooke Bond, the correspondent of the Russian media was convinced. In Perekrestok.ru and Ozon you can order only tea of these brands in bags.
Unilever leaf tea will remain only under the premium brand Sir Thomas Lipton and the Saito brand launched last summer, the company said. On its Russian site, Lipton and Sir Thomas Lipton are positioned as two separate brands. The reasons why the company refused to sell Lipton and Brook Bond leaf tea in Russia were not disclosed by the Unilever press service.
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