OREANDA-NEWS. Russia will work on creating a national brand for Russian fish products. This was announced at the 24th International Chinese Exhibition of Seafood and Fisheries (China Fisheries & Seafood Expo) in Qingdao (eastern Shandong province), Peter Savchuk, deputy head of the Federal Agency for Fisheries (Russian Fisheries), in an interview with a Russian media correspondent.

“We are currently working on the creation of the national brand Russian Fish”, he said. “We’ve talked about creating such a structure for 2-3 years, and now the decision has been made. In our opinion, it will take 6 to 12 months to promote the brand. This brand will be global”, the deputy head of Russian fisheries said.

He explained that a non-profit organization will be created for the brand, which will include Russian fishing enterprises. “There is interest, but the fishermen are always very careful about this. Each company has its own brand, they position themselves in this way, but I don’t see anything wrong with that: American and Norwegian companies do the same. However, the idea is that our to position fish in every region of the world - be it China, the USA or Europe - under its common brand”, said Savchuk.