OREANDA-NEWS Sergey Bykovskikh has been appointed the new CEO of Natura Siberica Group since July 1, the cosmetics manufacturer said in a statement.

Bykovskikh previously served as First Deputy CEO of Natura Siberica Group of Companies. Before joining the cosmetics company, he was the head of United Breweries Holding LLC (OPH) (producer of Okhota, Bochkarev, Three Bears, Krushovice, Dr.Diesel, Mr. Fox cider, etc.), previously president of the Russian representative office of Henkel.

Felix Lieb, the former head of Natura Siberica, in turn, headed the board of directors of the group of companies.

In his new position, Bykovskikh will focus on the development and modernization of the company's production facilities, increasing sales outlets, expanding interaction with key consumers and key partners, and developing new product lines. Lib will continue to develop the company at the level of strategic solutions – to increase the shareholder value of the business.

Natura Siberica is a Russian manufacturer of certified organic cosmetics. Since May 2023, the group has been included in the asset portfolio of PJSC AFK Sistema.

The cosmetics manufacturer develops the brands Natura Siberica, Organic Shop, Organic People, Organic Kitchen, Planeta Organica, "Recipes of Grandma Agafya". Natura Siberica Cosmetics Group is represented in 95 countries around the world. To date, the company produces more than 2000 SKUs (commodity items).