16.08.2023, 14:50
Duracell will return to Russia under a new name
Source: OREANDA-NEWS
OREANDA-NEWS The well-known manufacturer of batteries and accumulators Duracell will return to Russia under a new name at the end of September, writes Mash.
It is expected that its products will be on sale under the Opticell brand, the symbol of which will be a red bear instead of the usual rabbit. According to journalists, the prices of batteries will double, from 50 to 100 rubles apiece. Such a forecast in the Russian representative office of the company was explained by parallel imports and other factors — they will produce products for Russia at a factory in China.
In April 2023, it became known about the upcoming departure of Duracell from the Russian market. Then the reason for the termination of work in the country was called the lack of supplies from the company's factory in Belgium. The company was going to "pay off the staff", as well as save environmental projects in Russia.
In May, with reference to the database of Yale University in the USA, it was reported that since February 2022, more than 500 foreign companies have left Russia, and the same number have partially suspended activities in the country.
It is expected that its products will be on sale under the Opticell brand, the symbol of which will be a red bear instead of the usual rabbit. According to journalists, the prices of batteries will double, from 50 to 100 rubles apiece. Such a forecast in the Russian representative office of the company was explained by parallel imports and other factors — they will produce products for Russia at a factory in China.
In April 2023, it became known about the upcoming departure of Duracell from the Russian market. Then the reason for the termination of work in the country was called the lack of supplies from the company's factory in Belgium. The company was going to "pay off the staff", as well as save environmental projects in Russia.
In May, with reference to the database of Yale University in the USA, it was reported that since February 2022, more than 500 foreign companies have left Russia, and the same number have partially suspended activities in the country.
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