OREANDA-NEWS. Mercury Marine was recently honored with the "Best Brand Penetration Award" at the 2016 China International Boat Show in Shanghai.  The Asian Marine & Boating Awards consists of a panel of judges from Asia and Australia, made up of marine executives and members of the media.

A representative of the Asian Marine & Boating Awards said of Mercury's win, "The brand presence of Mercury is getting stronger and stronger in China.  If you are in the marine industry or a boat owner, you must know Mercury."

"Mercury continues to increase brand recognition and awareness globally with product innovation and a commitment to our customers," said Michelle Dauchy, Mercury Marine chief marketing officer. "Mercury is committed to growing its global brand and we are thrilled that the panel of judges in Shanghai selected Mercury for this prestigious award."

"The Mercury brand continues to grow in Asia and that's due in large part to our product leadership and commitment to our customers," said Bill McEathron, Mercury Marine general manager, Asia. "We are honored to win this award and thank the Asian Marine & Boating Awards panel for selecting us."

Mercury Marine also won the 2014 & 2015 Asia Eco Award at CIBS.  In '14, Mercury won the award for its lightweight 370hp Mercury Diesel TDI 4.2L engine.  In '15, Mercury took home the award for its 75-115hp FourStroke outboard engine platform.

Organizers thanked Mercury for its commitment to the boat show, crediting the company for its strong partnership since the inception of the show 20 years ago.

Mercury Marine has made great strides in realizing companywide sustainability goals and policies.  Respected as an industry leader in the development of engine technology and manufacturing processes, Mercury Marine is setting the pace and establishing new standards as the marine industry moves forward with contemporary low-emissions outboard, inboard and sterndrive marine propulsion systems.

About Mercury Marine

Headquartered in Fond du Lac, Wis., Mercury Marine is the world's leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury's industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land ‘N Sea marine parts distribution; and Mercury and Quicksilver parts and oils.