OREANDA-NEWS. Sichuan Nanchong Dangdai Transport Industry Group, the largest extra-long distance road passenger transportation service group in Sichuan province, China, announced a new e-ticketing solution using IBM’s (NYSE: IBM) Linux-only computing platform LinuxONE. Customers will now be able to purchase tickets through the company’s website, mobile app, social media or vending machines.

Dangdai Transport’s new solution, built by Huaxia Express Technology Development Co., represents a broad modernization for the company. It previously sold an average of 5,000 tickets daily during peak seasons at passenger stations or via local distribution networks within the 64 towns it services. The new e-ticketing system will enable passengers to purchase tickets conveniently, remotely and in advance through their channel of choice.

The LinuxONE solution will allow Dangdai Transport to gather information about purchasing habits and engage with passengers to help deliver a more personalized customer service experience. LinuxONE enables clients to analyze data while processing transactions, allowing companies to better engage and understand their customers without slowing down transactions.           

For customers who prefer the traditional, in-person purchasing option, Dangdai Transport has installed thousands of ticket vending machines in the region. For those who purchase tickets via mobile app, web or social channels, the company is piloting digital payment solutions.

“Since implementing the solution and conducting our ticketing operations through multiple digital platforms, we have been able to engage with passengers much more easily and impactfully,” said Dengcai Chen, Vice General Manager, Dangdai Transport Industry. “The ability to engage and anticipate and meet passengers’ demands has allowed us to adjust our marketing and customer service functions accordingly.”

LinuxONE, introduced in August 2015, is based on IBM’s expertise in secure, scalable and available enterprise systems. LinuxONE is enabled for a broad range of popular open source and ISV tools. In China, IBM will provide comprehensive training, testing and technical support for local customers, partners, universities and developers on the platform.

“We introduced LinuxONE to help clients embrace the flexibility of open source while benefitting from the scalability, security and high performance of our most powerful enterprise system,” said Ross Mauri, general manager, IBM z Systems and LinuxONE. “Dangdai Transport shows how businesses can harness the platform to modernize their operations and benefit from fast transaction processing and powerful data analytics to better serve their customers.”