OREANDA-NEWS. April 13, 2016. Nissan today announced European sales in fiscal year 2015 (ending March 31) of 710,321 and Nissan sales in Western Europe of 621,910, an increase of 9.4 percent on 2014 levels and an all-time high.

Nissan with Datsun recorded European sales of 737,501 units in FY2015, in line with 2014 sales. March 2016 sales totaled 95,720, again in line with the previous year. This marks the sixth consecutive year of market share growth and consistently healthy sales since 2009 levels.

Nissan sales increased in all major markets in Western Europe during FY2015 with measurable increases in Spain +19.3 percent, Germany +13.2 percent Italy +8.8 percent, UK +4.2 percent and in France +3.9 percent.

The brand's European sales were bolstered by the launch of NP300 Navara and the new longer-range Leaf 30 kWh. The pioneering Nissan Qashqai crossover continues to go from strength to strength with more than 250,000 customers in FY2015 choosing its style, efficiency and advanced technologies such as the Safety Shield and Around View Monitor.

The expansion of Nissan's electric vehicle lineup is paying great dividends. The Nissan LEAF continues to lead the electric vehicle segment globally and sold 16,916 cars in Europe this outgoing fiscal year, a new annual record. Nissan is leading the way in important new technologies with much more to come both in electric cars and in autonomous driving vehicles – the future of transportation.

"We have a commitment to continue to bring more to our customers – more choice, more value and more innovative and exciting products," said Guillaume Cartier, senior vice president, Sales and Marketing for Nissan Europe. "Nissan stands apart from its class. We deliver quality and we continue to reinvent and break boundaries such as the new Nissan Micra, which is launching this year. We are very excited about Nissan's piloted drive Qashqai, featuring autonomous drive technologies, which will be coming to Europe in 2017."

Nissan's product lineup is strong and cohesive, which results in Nissan's European car plants breaking records year after year. In 2016, Nissan marked the 30th anniversary of Nissan's UK plant in Sunderland, which has produced more than 400,000 units for the sixth consecutive year. Nissan produced 615,000 vehicles in Europe in 2015.

Key Market Highlights for FY2015
Spain

  • Market share 5.0 percent – highest sales volume in 10 years 
  • Nissan leads the electric vehicle market in Spain with 32 percent of market share  
  • Total LCV sales up 32 percent 

UK

  • Market share 5.4 percent  
  • Qashqai becomes the fifth best-selling car this fiscal year
  • X-Trail achieves an 80 percent, YoY volume increase with 10,852 units
  • LEAF achieves a record volume of 5,106 units

Italy

  • Market Share 3.5 percent
  • Best-selling models Qashqai, Micra and Juke

Germany

  • Market share 2.2 percent, the best share and retail for Nissan in Germany since 2000
  • Fastest growing LCV brand in the market
Country FY2015 Total Sales FY2014 Total Sales Percent Increase / Decrease
UK 164,406 157,770 +4.2 percent
Russia* 113,179 168,712 -32.9 percent
France 76,838 73,927 +3.9 percent
Germany 75,201 66,418 +13.2 percent
Italy 62,982 57,859 +8.9 percent
Spain 61,005 51,133 +19.3 percent
Europe 737,501 740,641 -0.4 percent

*Nissan + Datsun

Top 5 European Markets
March 2016

# Market Unit Sales
1 UK 31,401
2 Germany 8,876
3 France 8,816
4 Russia 8,821
5 Spain 7,202
Top 5 European Markets FY 2015
# Market Unit Sales
1 UK 164,406
2 Russia 113,179*
3 France 76,838
4 Germany 75,201
5 Italy 62,982

*Nissan + Datsun

Top 5 Models March 2016
# Model Unit Sales
1 Qashqai 32,667
2 Juke 14,466
3 X-Trail 11,169
4 Micra 9,703
5 Note 5,598
Top 5 Models FY 2015
# Model Unit Sales
1 Qashqai 251,025
2 Juke 109,272
3 X-Trail 72,541
4 Micra 69,465
5 Note 41,934

About Nissan in Europe

Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 635,000 vehicles including mini-MPVs, award-winning crossovers, SUVs, commercial vehicles and the Nissan LEAF, the world's most popular Electric Vehicle with 97 percent performance satisfaction and 95 percent of customers willing to recommend the car to friends. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.

About Nissan Motor Co.

Nissan Motor Co. Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with approximately 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.