iPhone SE suddenly harder to find
A check by CNET of stores in New York, San Francisco, Los Angeles, Chicago, Dallas and other major US cities also found in-store pickup unavailable at almost all locations.
Ordering the iPhone SE through Apple's online store will require you to wait awhile for delivery. That includes nearly all models across the four major carriers, in any of the four colors and with either 16 gigabytes or 64 gigabytes of storage. Pay \\$10 for expedited shipping, and the phone won't arrive for at least two weeks. Opt for free shipping, and you'll wait anywhere from two and a half weeks to three weeks.
Apple took a calculated risk releasing a 4-inch phone at a time when many consumers are craving big-screened models. The company is aiming the SE at people who haven't upgraded for several generations of the iPhone, as well as at consumers who prefer a smaller phone and a lower price tag. Apple needs a win because sales growth has slowed for the iPhone, the largest piece of its revenue pie.
The limited availability of the new phone could be due to heavy consumer demand, a lack of sufficient inventory or a combination of the two. It comes as a surprise, though, since opening weekend interest and sales for the SE seemed lackluster.
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