OREANDA-NEWS. Riverbed Technology, the leader in application performance infrastructure, today announced updates to the Riverbed® Performance Partner Program during the Riverbed Partner Summit 2016, April 5-7, in Scottsdale, Arizona. The conference theme of Disrupt 2.0 refers to how partners are more important than ever to Riverbed’s growth and expansion into new markets during the digital transformation that is rapidly changing the global business landscape.

Riverbed is investing in incentives over the coming year to help partners expand across three key areas: building an embedded solution & services program, driving joint engagement, and accelerating repeatable revenue in the smaller enterprise and mid-markets. Riverbed will be providing attractive incentives such as rebates for partners to embed Riverbed products into their services and solutions.

In addition, Riverbed will add a new track to its partner program for Managed Services and make focused investments and refinements to its Value-Added Distributor program. And to meet the evolving buying needs of customers, Riverbed will launch pilot programs for Managed Services sold via the channel with subscription licensing and pricing. Riverbed is also in the process of launching an Authorized Consulting Partner track to enable key partners to better support customers by delivering Riverbed franchise professional services.

“In this transformational time in the IT industry, Riverbed is doubling-down on its investment in our partners,” said Karl Meulema, senior vice president Global Channels at Riverbed. “We are making resource, program and IP investments designed to engage with our partners at the customer level, build differentiated embedded solutions and services, create a partner services economy, and develop revenue and services opportunities for our partners in the channel-led space.”

“Technology including mobile, SaaS and cloud are disrupting business models and providing new ways to engage and connect with customers as well as entirely new routes to market,” Meulema continued. “The updates to our partner program are designed to help our partners make this market shift. Riverbed’s disruptive SD-WAN, visibility and software-defined edge platforms, along with our continued leadership in WAN optimization, make us the ideal go-to-market partner in this dynamic market.”

The Riverbed channel ecosystem is composed of a network of focused, dedicated and invested partners across the globe; including technology resellers, solution providers, value added distributors, system integrators and outsourcers and service providers.  Working together, Riverbed and the Riverbed Channel are seamlessly providing solutions and outcomes that transform and optimize fundamental aspects of IT to improve the performance, operational efficiency, agility, and economics of applications, services, networks, and remote and branch offices.

Riverbed Partner Summit brings the company's most influential partners together with Riverbed leadership to drive further coordination and collaboration to capitalize on the enormous market opportunity being created by changing customer profiles and channel dynamics.