OREANDA-NEWS. April 06, 2016.
Qlik®
(
NASDAQ:
QLIK), a leader in visual analytics, has announced
Pennies,
the digital charity box, is using
Qlik across its organization to
measure and analyze the micro-donations
UK retailers are receiving from
customers. Working with a wide range of
UK retailers such as Domino's
Pizza, Topps Tiles, Screwfix and The Entertainer toy shop, across
multiple channels, the charity is using the visual analytics platform to
provide key reporting on customer giving trends, individual branch
performance and fundraising totals versus micro-donations made.
Qlik
software was donated to Pennies by
Qlik as part of the company's
"Change
Our World" global social responsibility initiative.
Pennies is the digital upgrade to the traditional charity box that used
to be found next to the cash register. The charity enables customers to
donate a few pence to UK charities at the point of sale when paying by
card; whether in-store, online or in-app. Over 26 million customer
micro-donations have been made across 50 retailers with Pennies to date
and they have just celebrated a key milestone of raising ?6m for over
115 UK charities.
As all donations are received digitally, Pennies generates a wealth of
data about where the donation was made - but importantly not about the
individual who made it. Pennies follows the donation and not the donor.
When the company was founded, it quickly became apparent that there was
an opportunity to use this data to measure individual store performance
and consumer donation trends, to see how the UK public makes their spare
pennies count. However, Pennies was using a number of disparate systems
to collect these metrics and it was increasingly time-consuming to run
regular reports. In addition, it was virtually impossible to gain a
single view of the data coming into the organization.
To help them overcome these challenges, Pennies was given a Qlik
Software Grant in 2014 so they could install Qlik across the
organization. Qlik donated the software as part of the company's "Change
Our World" corporate social responsibility program, which supports more
than 200 charities worldwide with Qlik software licenses.
Used widely within the data and marketing teams, Pennies now runs Qlik
reports for its retail partners almost instantly on the donations they
have been making and provides them with estate-wide and individual store
performance figures. As reports can be generated so quickly, Pennies'
merchant partners are able to use this information to draw on
performances of regional locations, online stores, and, in some cases,
compare platform giving (e.g. website versus smartphone donation
trends). They've also found that having this data inspires and
encourages individual stores and staff members, based on which have
taken the most donations at any given point.
Neil Ambrose, Systems Manager at Pennies said, "Qlik lets us give vital,
up-to-date, detailed information to all of our merchant partners.
Importantly, it motivates and drives staff when they see how much money
their stores are generating for charity. It also helps them thank their
customers via their communications channels. The ease of accessing and
aggregating this data via Qlik contributes to customers seeing how their
small change is given a big purpose by helping many communities and good
causes across the UK."
Peter McQuade, Vice-President, Corporate Social Responsibility at Qlik
said, "We're delighted to be helping new, innovative charities like
Pennies see the full story in their data by donating our software free
of charge. It's excellent to see some of their merchant partners using
this new information to engage and thank customers for their donations
and we're very interested in seeing how Pennies plans to use our
best-in-class visual analytics technology moving forward."
Philanthropic organizations interested in learning more about our global
corporate social responsibility program, Change Our World, can visit http://www.qlik.com/us/company/community-service.
About Qlik
Qlik (NASDAQ: QLIK) is a leader in visual
analytics. Its portfolio of products meets customers' growing needs from
reporting and self-service visual analysis to guided, embedded and
custom analytics. Approximately 38,000 customers rely on Qlik solutions
to gain meaning out of information from varied sources, exploring the
hidden relationships within data that lead to insights that ignite good
ideas. Headquartered in Radnor, Pennsylvania, Qlik has offices around
the world with more than 1700 partners covering more than 100 countries.
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of their respective owners.
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