OREANDA-NEWS. April 06, 2016. NVIDIA CEO Jen-Hsun Huang on Tuesday showed how our Iray technology can create interactive virtual worlds with unparalleled fidelity.

Imagine being able to see any combination of options for a car interior you’re thinking of buying — in photorealistic detail — and from any angle. Or being able to experience the feeling of a new building’s interior — from any corner of a room — before it’s built.

Iray VR capabilities will allow us to create environments that let users strap on a headset and peer around photorealistic virtual environments. With Iray VR, you’ll be able to look around the inside of a virtual car, a modern loft, or the interior of our still unfinished Silicon Valley campus with uncanny accuracy.

“It’s utterly beautiful,” said Huang during a keynote address at our GPU Technology Conference in San Jose, Calif., as he showed attendees the still-to-be constructed interiors. “Iray VR is going to be unbelievable for people designing cars, for people architecting buildings and many other areas.”

Yet despite their realism, none of these environments exist outside of our computer models.

It’s the next step with our Iray technology, which taps into the power of our GPUs to let users quickly generate immersive experiences of their designs with amazing accuracy.

Iray Brings Reality to Virtual Reality

Iray lets users refine their designs faster thanks to its host of rendering capabilities, such as interactive ray tracing, the ability to accurately represent materials, and scaling from desktop to datacenter. These capabilities have made Iray an indispensable tool for designers and will become essential for realistic virtual experiences.

In particular, Iray has proven itself to architects and lighting designers, who are using its capabilities to model how light interacts with their designs at any time of day, and any day of the year (see “How Real-Time Ray Tracing Can Avert a Real-Life Death Ray”).

Attendees at our GTC conference, taking place now at the San Jose Convention Center, can experience the full Iray VR experience in our booth in the VR Village. Look for more details on the availability of Iray VR capabilities later this spring.