Lincoln to Reveal Two New Models at Auto China 2016
OREANDA-NEWS. Lincoln will reveal two new models at Auto China 2016, including the new Lincoln Continental, a full-size luxury sedan, and the Lincoln MKZ, the fully upgraded mid-size premium sedan.
Once dubbed “the most beautiful car in the world,” the Lincoln Continental marks the return of a legend to the automotive industry. The new Continental inherits the design language of last year’s Continental Concept and brings alive the philosophy of Quiet Luxury – a truly human and personally tailored experience, and a new progression of The Lincoln Way.
Elegant, effortlessly powerful and serene, the flagship model answers the demands of the most discerning luxury customers with its generous space, patented Perfect Position Seats, rear seat amenities, an exclusive Revel® audio system and top-grade materials. The Continental will also feature a Lincoln-exclusive 3.0-liter twin-turbocharged V6 engine.
The new Lincoln MKZ also exudes Quiet Luxury. It wraps quality, performance and style together in Lincoln’s new signature grille, and is equipped with an array of intuitive technologies and other thoughtfully crafted enhancements.
Since its 2014 launch in China, Lincoln has made steady progress in the country. In its first full year of sales, the historic American luxury brand sold 11,630 vehicles in 2015. Lincoln also has 36 dealerships currently open across China, and will have 60 in operation by the end of 2016.
The new Continental and MKZ strengthen Lincoln’s product portfolio, offering diverse choices for customers. Joining these two models on display will be the Lincoln MKC, the medium utility; the Lincoln MKX, the medium-large-size utility; and the Lincoln Navigator, the full-size luxury SUV.
Auto China 2016 takes place from April 25 to May 4, 2016 at the China International Exhibition Center. Lincoln’s booth will be located in Hall W3.
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