OREANDA-NEWS. March 31, 2016. Amazon doesn't just want to sell us televisions and toilet paper. It wants to be there for us when that TV needs to be mounted and that toilet has to be unclogged.

That's the gentle reminder the online retailer offered on the first anniversary of Amazon Home Services, which connects you to local service providers such as plumbers, painters and goat grazers. Amazon noted Wednesday that Home Services customer orders rose, on average, by 20 percent per month since the launch last March.

Amazon's push into services is an important new frontier for the company, one designed to convince you to buy bulky, big-ticket items online by making it easier to connect you with people who can wall-mount a TV or assemble a treadmill. It's also a different way for Amazon to connect with its customers by having it become a hub for odd jobs and services, like finding private yoga instructors or aerial photographers.