OREANDA-NEWS. On 24 March, the 6th Carrefour Bio opened in Paris, Bolivar street. With a sales area of 238m?, the store stocks some 4000 products.

Its opening has created 4 new jobs.

This opening complements the Bio campaign which has been on television screens since 20 March – the follow-up to the “I am optimism” manifesto film released earlier this year.  The campaign – which is being rolled out in the press, on television and over the Internet – showcases all of Carrefour's organic worlds (food, clothing, cosmetics, etc.), and is a reference to the recent Nielsen study which ranks Carrefour as the number one general retailer in France for organic products.

For more than 20 years, Carrefour has been a pioneering company in bringing organic products to the masses in France, undertaking to produce and sell them in all of its various sales formats. The retailer launched its Boule Bio bread in 1992 and is seen as a forerunner.

The graphic below shows key data about Bio products at Carrefour in France: