OREANDA-NEWS. March 29, 2016. In this hyperconnected world, every company strives to deliver a customer experience that meets the rising expectations of consumers. One of the fastest growing spaces is communities: closely connecting your business to your customers and integrating those touchpoints within larger organizations is now a key business advantage.

Community Cloud delivers a litany of features that enables your business to create a community that’s the best fit for your customers. Two standout features are what I’m calling the 2 c’s: customization and commerce. Want to learn more about how Community Cloud helps you deliver these two features? Download the free Salesforce e-book.

Customization

You could spend weeks, months, even building a community from scratch that’s a perfect embodiment of your brand’s online presence. But by the time you finally launched the community, you would already be behind. Business moves fast — you need to be ready to deliver new capabilities to your customers quickly. With Community Cloud Lightning Community Builder you can create and premier, mobile-optimized, completely customized community, without sacrificing ease or speed of setup. Customization means so much more than just branding – you can pick and choose the functionality and features of your community using drag-and-drop components, not code.

Commerce

Customers everywhere are already using communities to find answers to their questions, connect to peers, and learn more about products. If your business isn’t also taking advantage of the community as a new revenue channel, you’re missing a big opportunity. With a “buy” button embedded directly into the community, you can eliminate friction for your customers — they can discover, research, and buy products all in one place.

Business are catching on to the transformative power of communities. With Community Cloud your business can make the most of this channel to connect to your customers in whole new ways. Learn more about the two C’s and how organizations like PonoMusic and the Iraq and Afghanistan Veterans Association are powering their businesses with Community Cloud by downloading the free e-book.