AT&T AdWorks Creates Addressable Upfronts Instead of a Traditional TV Upfront

OREANDA-NEWS. AT&T AdWorks, the leader in addressable TV advertising, plans to host the advertising industry’s first “Addressable Upfronts” beginning in April. There will be over 100 events customized for specific advertisers across the country.

To help advertisers learn how to best use addressable² advertising to reach their target audiences, we’re tailoring our upfront events that will showcase our addressable targeted advertising capabilities. 

These events will highlight our linear Addressable TV and recently announced cross-screen addressable capabilities. Attendees will gain insight into addressable advertising best practices based on our learnings from hundreds of addressable campaigns run through AT&T AdWorks.

“Our addressable advertising offer maximizes the return on ad spending by matching the right ad with the right household and audience. It’s a more meaningful way of doing advertising. We wanted to apply that same strategy to our upfront events,” said Jason Brown, vice president of national advertising sales, AT&T AdWorks. “Our Addressable Upfronts will maximize the time agencies and advertisers invest with us throughout a busy upfront season.”

By customizing each upfront event we make it possible for advertisers to discuss their unique addressable advertising needs related directly to their business. Upfront attendees will learn more about addressable best practices by vertical, advanced targeting methodologies, and breakthrough strategies to maximize return on investment with an addressable TV buy. We’ll also showcase AT&T AdWorks’ ability to virtually eliminate advertising waste by reaching an advertiser’s precise target audience on the nation’s largest addressable TV platform.

Attendees will also receive an “Addressable Television Best Practices” report and have a chance to win tech gadgets and tickets to the Big Game in 2017.³

We will host the New York City events at our AT&T AdWorks Lab, which provides an immersive, one-of-a-kind addressable experience. For interested parties outside of New York City we will offer an AT&T AdWorks “Lab-to-Go.”

¹ AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

² Addressable advertising is referred to as “Relevant Advertising” in the AT&T Privacy Policy, and subscribers may opt-out of receiving it.

³ No purchase necessary to enter or win. Sweepstakes open to US Residents of 50 US (DC), Must be 18 years old (19 in AL and NE, 21 in MS). Ends June 30, 2016 at 9am EST.  Subject to official rules available at check-in booth or upon request. Void where prohibited.