BMW Group reduced sales in Russia by 22% in February
OREANDA-NEWS. The company BMW Group Russia has sold in February 2848 cars of brands BMW and MINI in the Russian market, which is less by 22.3% compared to the last year. During the first two months of 2016, total sales of BMW and MINI have made 4843 cars - less by 23.2% than for the same period of last year, informed the press service of BMW Group Russia.
Last month, car dealers of BMW sold 2750 cars (-22.5%), for two months - 4669 cars of Bavarian brand (-23.4%). As for the MINI, it was sold 98 cars in February (-15.5%), since the beginning of the year 174 units (-15.9%) were sold.
"If we take the average figures, then in January and February, we have sold more cars than we sold monthly during the last six months. In 2015, February was a record month by the number of vehicles handed to customers, and February of 2016 became the first record since then. We continue to implement the strategy with a focus on stable sales from month to month. It is important to note that for two months of this year it was shown a significant increase by BMW X4 (+ 354,3%), BMW 7 Series (+ 63%) and the BMW 1 Series (+ 61.6%)”, - said General Director of BMW Group Russia, Elena Smirnova.
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