OREANDA-NEWS. Ford Argentina presented the new Ka to the Argentinean market. The brand´s smallest exponent completes its large models family with the DNA formed in comfort, safety and design.

The expected vehicle launch took place in Tequila Disco, recognized place in Buenos Aires, as part of an event for the local media, attended by more than 100 automotive media, general interest media and digital influencers. Journalists were able to drive the new Ka in a test drive uniquely suit for them.

The event proposal consisted in a large variety of activations that guests could enjoy throughout the evening under the name #NuevoKaExperience that featured several activities such as product presentation, live radio broadcasting launch´s news, exclusive fashion production and photoshooting for one of the most important lifestyle magazines in Argentina, a bartender who prepared the new Ka non- alcohol cocktail, and the presence of a renowned chef from Argentina who delighted guests with a different gastronomic proposal.

Originally presented at Buenos Aires Motor Show in 2015, the new Ford´s hatchback has a bold design, advanced engineering and innovative technologies offering an advanced option for Argentine urban drivers.

With distinguished equipment, attractive and functional design, this compact car offers great attributes and features. Aligned to the global brand trend, the Kinetic Design is presented in this new vehicle. The new Ka will be available in dealers in late March.

A different proposal especially prepared for the press, all activations were part of a full activities schedule to enjoy a different evening at Buenos Aires City.