04.03.2016, 01:06
BASF Launches Maglis, New Online Platform to Help Farmers Improve
OREANDA-NEWS. BASF has launched MaglisTM, an online agricultural platform set to become a key partner in helping farmers manage their crops. With the platform, farmers will be able to gather, interpret, and monitor a range of crop-related data that will support them in making better decisions on how to grow and market their crops. The launch took place at the Commodity Classic agricultural convention and trade show, in New Orleans, Louisiana, USA.
"Maglis is an agricultural IT-platform with a variety of tools. Based on individual field and farm-specific data, it provides farmers with insights and supports with decision-making to improve crop management, allowing them to manage their farms more efficiently," explained Reiner Emrich, Senior Vice President Global Strategic Marketing, BASF Crop Protection. By combining agronomic information with IT solutions and BASF's crop expertise, Maglis makes it simpler and easier for farmers to understand their complex data, which in turn allows them to better manage their operations' risks and optimize the return on their investments.
From synthetic fertilizer to modern crop protection, and now IT tools, BASF has been providing farmers with added-value technology for over 100 years. Today, farming is a dynamic, complex business that requires farmers to manage and interpret a wide range of farm and field-related information and data. With Maglis, BASF is strengthening its strategy of providing comprehensive solutions for crop protection.
"Our confidence that Maglis will be practical, grounded and easy to use comes from how we developed it. We cooperated and discussed with farmers and agricultural experts from around the world to realize the idea of the platform. This approach ensures that what we deliver has a real value to the agricultural community", concluded Emrich.
The new platform is data secure. Farmers will own their data and control how and to what extent it can be used. Initially, the Maglis Customer Navigator will be available in the United States and the Maglis Crop Plan and the Maglis Sustainability Assessment are currently being tested in a pilot phase in Canada. Further tools are under development and are scheduled to be launched in several other countries in the near future.
"Maglis is an agricultural IT-platform with a variety of tools. Based on individual field and farm-specific data, it provides farmers with insights and supports with decision-making to improve crop management, allowing them to manage their farms more efficiently," explained Reiner Emrich, Senior Vice President Global Strategic Marketing, BASF Crop Protection. By combining agronomic information with IT solutions and BASF's crop expertise, Maglis makes it simpler and easier for farmers to understand their complex data, which in turn allows them to better manage their operations' risks and optimize the return on their investments.
From synthetic fertilizer to modern crop protection, and now IT tools, BASF has been providing farmers with added-value technology for over 100 years. Today, farming is a dynamic, complex business that requires farmers to manage and interpret a wide range of farm and field-related information and data. With Maglis, BASF is strengthening its strategy of providing comprehensive solutions for crop protection.
"Our confidence that Maglis will be practical, grounded and easy to use comes from how we developed it. We cooperated and discussed with farmers and agricultural experts from around the world to realize the idea of the platform. This approach ensures that what we deliver has a real value to the agricultural community", concluded Emrich.
The new platform is data secure. Farmers will own their data and control how and to what extent it can be used. Initially, the Maglis Customer Navigator will be available in the United States and the Maglis Crop Plan and the Maglis Sustainability Assessment are currently being tested in a pilot phase in Canada. Further tools are under development and are scheduled to be launched in several other countries in the near future.
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