OREANDA-NEWS. The British luxury sports car brand Aston Martin and Swiss watchmaker Richard Mille are today announcing a long-term global partnership and racing collaboration.

The partnership will see Richard Mille and his skilled group of developers and watchmakers work directly with the design team at Aston Martin led by Marek Reichman, Chief Creative Officer, on an exciting new collection of exclusive Richard Mille watches featuring the iconic Aston Martin wings.

At the heart of the partnership are the key attributes of both brands: innovation, design and technology combined with unique character and style.

Aston Martin and Richard Mille share the importance of offering genuine handcrafted luxury products. Each of the components that make up a Richard Mille watch is designed, machined and assembled entirely by hand in the Jura Canton, the watch valley of Switzerland. Similarly, all Aston Martin’s sports cars are designed, engineered and handcrafted at the British brand’s headquarters at Gaydon in the UK.

Both companies combine the iconic design of their luxury products with cutting edge technologies and sophisticated materials, which will remain at the core of the new watch collection.

In addition, Richard Mille will be supporting the Aston Martin Racing team in the FIA World Endurance Championship, 24 Hours of Le Mans and Nürburgring 24 Hours.

Commenting on the partnership, Richard Mille, CEO said: “We are passionate about the world of luxury sports cars, it has always been a personal interest of mine and Aston Martin is the perfect partner for us. The spirit of embracing mechanical challenges forms an integral part of both watches and cutting edge automotive design.”

Katia Bassi, Managing Director AM Brands concluded: “We are delighted to be partnering with Richard Mille, a company that stands for exceptional performance and design excellence, just like Aston Martin. We are looking forward to working with Richard Mille over the coming years to develop a collection of luxury high performance watches.”