OREANDA-NEWS. Nielsen today announced that Megan Clarken has been promoted to President of Product Leadership, effective as of February 2016. Clarken will lead Nielsen's global Marketing Effectiveness Practice and Watch Products and will report to Steve Hasker, Chief Operating Officer.

In her new position, Megan will continue to drive Nielsen's Total Audience initiative, delivering like-for-like measurement of content and advertising across all screens to the marketplace. She will also add responsibility for Nielsen's global resonance and reaction products and increase her oversight and influence over Nielsen's international Watch business.  Additional responsibilities include management of Nielsen's enterprise marketing platform, the Nielsen Innovation Lab and Nielsen Social.

"Megan is a world-class leader who has a deep understanding of the media business and is exceptional at executing key product launches and initiatives," said Steve Hasker, Chief Operating Officer, Nielsen. "I'm confident she will excel in her new role while continuing to lead the charge to make Total Audience measurement a reality."

With decades of technology, product development and marketing experience, Megan previously led the global team responsible for product strategy, development and management of Nielsen's leading measurement products for television, digital and cross platform content and advertising. She also set the direction for Nielsen's Total Audience initiative and has been instrumental in delivering this measurement to the marketplace.

Since joining Nielsen in 2004, Megan has had numerous executive positions within the company internationally including Managing Director of Media Client Services in APMEA (Asia Pacific, Middle East and Africa), and Managing Director of Nielsen's digital businesses in both Asia Pacific and Australia. She has held senior roles managing the company's profitable digital analytics product portfolio, where she was responsible for the strategic direction and delivery of Nielsen's overall product development and roadmap.

Prior to Nielsen, Megan held senior leadership positions for large publishers and online technology providers, including Akamai Technologies and ninesmn.