OREANDA-NEWS. Nielsen (NYSE: NLSN) and Crown Media Family Networks, owner and operator of Hallmark Channel and Hallmark Movies & Mysteries, announced today an expanded relationship that will provide enhanced value and improved return on investment to advertisers through new services. The additional service licenses include N-Score, Nielsen Buyer Insights (NBI) and Nielsen Catalina Solutions' (NCS') AdVantics Rx, powered by Crossix. These new capabilities enable Crown Media to provide agency and advertising clients with greater insights into their audience and deliver a value proposition that turns viewing data into revenue metrics.

"We are constantly collaborating with Nielsen to identify new opportunities that optimize value for our clients and help them more efficiently reach their target audience," said Ed Georger, EVP, Ad Sales & Digital Media, Crown Media Family Networks. "These cutting-edge new services set us apart in the marketplace, and we look forward to putting them to work for our advertising partners."

The close relationship between Crown Media and Nielsen allow them to effectively and efficiently identify growth opportunities and help advertisers take advantage of more sophisticated datasets that reach the most lucrative consumers. The addition of N-Score, NBI and NCS's AdVantics Rx, powered by Crossix will allow Hallmark Channel to leverage Nielsen's reach, resonance and reaction services to better sell their commercial ad inventory.

N-Score, which provides celebrity fanship based on awareness and likeability scores, will enable Crown Media to make more strategic and informed casting and program development decisions. The talent analytics solution leverages Nielsen's consumer insights panel and industry-leading segmentation system, providing the programmer with a full understanding of the monetary value of their personalities and how they attract audiences and possible sponsors.

Demonstrating the sales potential of a network or program audience can lead to increased ad spend by marketers. With NBI providing a single source database linking what people watch and what they buy, Hallmark Channel can help advertisers add precision and focus to their reach efforts. Additionally, Hallmark Channel will be able to demonstrate its value in connecting with an advertiser's most valuable consumers. The dataset facilitates the planning process and measures an ad's effectiveness based on incremental sales driven.

For nearly three years, Crown Media has worked with Nielsen Catalina Solutions and The Cambridge Group, a Nielsen company, to help consumer packaged goods (CPG) marketers identify the most effective TV properties for advertising and to measure incremental sales with actual retail data. With their adoption of NCS' AdVantics Rx, powered by Crossix, Hallmark Channel will extend the work it has previously done with CPG marketers to pharma advertisers. The combined data from NCS and The Cambridge Group augments Hallmark Channel's ability to showcase their properties' ability to attract viewers who are likely to purchase pharma products, pinpoint its clients' most loyal consumers and ensure they maximize their ad buys by looking beyond traditional demographic breaks.

"Understanding our clients' key sales drivers allows us to offer industry-leading solutions that facilitate the selling of their commercial inventory. This addition of N-Score, NBI and NCS' AdVantics Rx to Hallmark Channel's existing suite of Nielsen products will allow them to better demonstrate the sales potential of their viewers to marketers," said Peter Bradbury, Managing Director, National Television Solutions, Nielsen. "We deeply value the relationship that exists between Crown Media Family Networks, The Cambridge Group and Nielsen, and we look forward to continuing to help Crown Media meet and exceed their business growth strategy."