OREANDA-NEWS. February 25, 2016. Ford registered a relevant milestone in Brazilian market completing 5 years of uninterrupted sales of Fusion Hybrid model. It is the only of its type with commercial scale in the country. 

“The hybrid model is a pioneer in the process of electrifying vehicles, a theme that is always discussed but still not very common among other brands in Brazil”, says Fernando Pfeiffer, product manager of Ford. 

Creating a new paradigm of vehicle fuel efficiency in the country, Fusion Hybrid is the absolute leader of its segment. Sales were boosted recently with the adoption of official measures to stimulate this kind of vehicle, mainly in cities of great urban density such as Sao Paulo.

 “The focus in energetic efficiently and sustainability has encouraged growth in use of hybrid and electrical vehicles in several markets. Fusion Hybrid already benefits, for example, of the law created by the City of Sao Paulo last year that gives discounts on property taxes and exempts hybrid and electric vehicles in the municipal rotation system", says Pfeiffer.