Sea Ray® honored with five more awards for excellence in customer satisfaction
OREANDA-NEWS. Sea Ray recently was recognized by the marine industry's independent trade organization for excellence in customer satisfaction, the 12th consecutive year the company has received the honor. Sea Ray earned five 2015 Customer Satisfaction Index (CSI) Awards from the National Marine Manufacturers Association (NMMA), bringing the company's total to an unprecendented 68 CSI Awards. The NMMA announced the awards during the Industry Breakfast held at the recent 2016 Miami International Boat Show.
“There can be no higher goal than the complete satisfaction of your customers,” said Tim Schiek, president of the Sea Ray Boat Group. “We take great pride in the fact that our customers rank their Sea Ray experiences so highly across this many categories. It reflects the hard work of our extensive dealer network, as well as the commitment of our employees to produce beautifully crafted luxury sport boats, cruisers and yachts.”
Sea Ray’s newest awards came in the following five categories: Deck Boats, Fiberglass Outboard Boats, Inboard Express Cruisers, Sterndrive Bowrider Boats, and Sterndrive Cuddy and Express Boats.
The CSI Award is further affirmation that Sea Ray’s broad portfolio delivers the ultimate on-water experience for every style of boater. As “The Most Awarded Boat Brand. Ever™”, Sea Ray has through the years earned accolades from the industry’s toughest critics and in the most stringent rankings, including those of J.D. Power, the NMMA, the AIM Media Group and Boating Industry magazine.
“Sea Ray delivers more innovation and more excitement year-after-year, and our customers clearly appreciate that,” said Schiek. “Satisfaction measurements are our most valued metric because they cover the whole experience, from the quality and design of our boats, to the comfort and durability they provide, to the value the customer receives. Our boats represent our commitment to delivering a luxury experience and a first-rate customer service to our valued owners.”
The CSI Awards are an independently administered measure customer satisfaction, only recognizing boat and engine manufacturers that receive the highest marks. To achieve the requirements for the Marine Industry CSI Awards, Sea Ray achieved and maintained a standard of excellence of 90 percent or higher in customer satisfaction over the past year. This score is based on information provided directly by nearly 60,000 consumers who purchased a new boat or engine during the period from April 1, 2015 to March 31, 2016.
About Sea Ray
Founded in 1959, Sea Ray is the world’s largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 40 models ranging from 19 to 65 feet, Sea Ray makes a boat for every lifestyle—each built with a unique commitment to quality, craftsmanship and excellence throughout.About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine, BLA and Bell RPG parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats; Life Fitness, Hammer Strength, Cybex and SCIFIT fitness equipment; InMovement products and services for productive well-being; and Brunswick billiards tables, accessories and game room furniture.
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