OREANDA-NEWS. February 23, 2016. Samsung joins the connected-car accessory space today with the announcement of the Samsung Connect Auto dongle at Mobile World Congress in Barcelona, Spain.

No stranger to stiff opposition in the mobile-phone space, Samsung will be entering a very crowded market filled with smaller, more established competitors such as the Vinli and Automatic; big carrier-backed products such as AT&T's ZTE Mobley and Verizon Wireless' Delphi Connect; and automotive OEMs pushing connected vehicles off the assembly line with features like OnStar 4G LTE and Audi Connect.

Like the Vinli and other rival gadgets, the Samsung Connect Auto is a little plastic box, powered by the Tizen OS, that plugs directly into the host vehicle's OBD II port -- usually found under the steering wheel or in the driver's footwell. Once connected, the device can monitor the vehicle's operation, providing updates on eco driving efficiency through the use of proprietary algorithms that analyze miles traveled, time on the road and price per gallon.

Unlike, say, the Automatic driving monitor, Samsung Connect Auto does not appear to connect directly to the driver's smartphone via Bluetooth. Instead, it will make use of an onboard 4G LTE data connection to beam gathered data and location info to a cloud-based server, where it will be analyzed and used to provide functions such as a "Find My Car" real-time GPS app; travel logs and expense reports for professionals; usage-based insurance; and other safety services and features via smartphone apps for Android and iOS.