OREANDA-NEWS. The Procter & Gamble Company filed a complaint and motion for preliminary injunction against Onuge Personal Care (Guangzhou) Co, LTD., a private-label manufacturer and distributor of tooth whitening products, and MS International Enterprises LLC., an importer. The complaint alleges that said entities are violating P&G's intellectual property by manufacturing and selling private label tooth whitening strip products to retailers. P&G respects the intellectual property rights of others, and expects others to respect P&G's intellectual property. Consistent with previous cases of Crest Whitestrips Intellectual Property violations, P&G will take steps necessary to protect its intellectual property, including filing suit and seeking preliminary injunctive relief when appropriate.

P&G revolutionized the process of at-home whitening with the introduction of Crest Whitestrips to the public in 2001, and has had a steady stream of innovations on its product over the past decade. Crest 3D White Whitestrips offer great consumer benefits, such as Crest 3D White’s most advanced adhesion technology, to deliver an enhanced tooth whitening experience with no slip and no mess. Formulated with the same enamel-safe whitening ingredient dentists use, these teeth whitening systems remove set in stains below the enamel surface. The Crest 3D White Whitestrips technology is a competitive advantage to P&G in the marketplace and P&G intends to protect its investment in the product.