OREANDA-NEWS. Pascal Houdayer (46), currently Corporate Senior Vice President in the Laundry & Home Care business unit, will be appointed member of the Henkel Management Board as of March 1, 2016. He will succeed Hans Van Bylen (54) as Executive Vice President for the Beauty Care business as of May 1, 2016. Effective the same day, Hans Van Bylen will become CEO of Henkel. He will succeed Kasper Rorsted, who will leave the company on April 30, 2016.

Pascal Houdayer joined Henkel in 2011. He is responsible for the International Marketing of the Home Care business. In addition, he is also responsible for the digital activities and the Asia-Pacific region for the Laundry & Home Care business unit. Before joining Henkel, since 1993 he held various international management positions at Procter & Gamble in Europe, North Africa and the US in the Laundry and Home Care business as well as Body Care. The appointment of Pascal Houdayer as new member of the Henkel Management Board as of March 1, 2016 will allow a seamless transition of the business responsibility for Henkel’s Beauty Care business.

"I’m very glad that Henkel has appointed an internal successor to Hans Van Bylen. Pascal Houdayer has long-standing, international experience in the consumer goods industry. This appointment is testament to our strong talent pipeline and people development at Henkel," said Dr. Simone Bagel-Trah, Chairwoman of the Supervisory Board and the Shareholders’ Committee.

Pascal Houdayer was born in Eaubonne, France, in 1969. He graduated from the ESSEC Business School in Paris with a degree in Mathematics and a Master of Business Administration (MBA). He is married with three children.

In fiscal 2014 the Henkel Beauty Care business generated sales of around 3.5 billion euros and adjusted operating profit of 544 million euros. The portfolio include Hair cosmetics for consumers and professional hair dresser as well as well-known brands for Body, Skin, and Oral Care. Among the largest and most successful brands are Schwarzkopf, Dial and Syoss.