OREANDA-NEWS. Music, art, fashion, tech and food – with Telekom Electronic Beats, its international music program, Deutsche Telekom is bringing a new music and lifestyle concept to Germany. From May 18-22, 2016, Cologne will play host to a one-of-a-kind cross-cultural festival, with numerous events throughout the city. Information about the lineup, event locations, partner events and tickets will be announced soon.

The comprehensive festival concept was carried out successfully last year in the European cities of Podgorica, Bucharest, Budapest and Zagreb. Festival visitors experienced thrilling live on-stage performances by Elliphant, Howling, Omar Souleyman and Young Fathers; top-class DJs like Hudson Mohawke, Nina Kraviz and DJ Koze in the clubs, and lifestyle events in the cultural hotspots of the urban scene.

Virtual reality showcases, panel discussions on club fashion, street food markets and workshops with local artists at the festivals are just a few examples of further highlights of the new Telekom Electronic Beats program outside of the music domain. Innovative installations and numerous exhibitions and author readings rounded out the cultural offerings, giving visitors inspiring insights into the cultural and artistic aspects of their city.

About Telekom Electronic Beats
Since 2000, Deutsche Telekom has set the standard for international music & lifestyle content marketing with Electronic Beats, its international music marketing program. Electronic Beats is active in all Deutsche Telekom markets worldwide and embodies the youthful avant-garde lifestyle and feel of digital natives and urban early adopters of the 18-34 age group. The website Electronicbeats.net offers deep-rooted quality journalism; EB.TV and EB.Radio bring their followers in-depth interviews, exclusively compiled DJ mixes, concert footage and live streams of pioneers, stars and newcomers in the electronic music scene. Electronic Beats live events throughout Europe complement these offerings with unforgettable music experiences. Electronic Beats serves as a platform for innovative Deutsche Telekom products and services.

About Deutsche Telekom
Deutsche Telekom is one of the world's leading integrated telecommunications companies, with around 151 million mobile customers, 30 million fixed-network lines and more than 17 million broadband lines (as of December 31, 2014). The Group provides fixed-network, mobile communications, Internet and IPTV products and services for consumers, and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in more than 50 countries and has approximately 228,000 employees worldwide. The Group generated revenues of 62.7 billion euros in the 2014 financial year – more than 60 percent of it outside Germany.