15.02.2016, 00:23
Remax.com dominated the online consumer experience
OREANDA-NEWS. February 15, 2016. Remax.com dominated the online consumer experience with the most visits among real estate franchise websites in 2015, according to Experian Hitwise Marketing Services (Hitwise) data. With more than 60 million visits last year, the RE/MAX site had nearly 20 million more total visits than any other real estate franchise.
Total number of visits in 2015, according to Hitwise:
“Among the highly competitive real estate franchises, it’s a great accomplishment for RE/MAX to take the lead in online visits,” said Tim Drouillard, RE/MAX Senior Vice President, Information Technology. “This provides even greater momentum for our new technology initiative as we shift our focus toward expanding tools for agents, ultimately enhancing the customer experience.”
Phase Two of the RE/MAX technology initiative is expected to roll out this spring with a newly designed remax.com that features improved mobile functionality and a modern, updated design. By enhancing the function and capabilities of its website, consumers will have a consistent user experience from any device, enhancing their ability to connect with a RE/MAX Agent to guide them in their home search.
In Q4 2015, Phase One introduced free responsive websites to agents and an updated customer relationship management (CRM) system, Leadstreet®. The online management system has generated more than 15 million referral-free leads to RE/MAX Associates since its inception in 2006.
Total number of visits in 2015, according to Hitwise:
- remax.com: 62,132,115
- century21.com: 42,457,848
- kw.com: 31,567,836
- coldwellbanker.com: 20,618,581
- weichert.com: 20,452,820
“Among the highly competitive real estate franchises, it’s a great accomplishment for RE/MAX to take the lead in online visits,” said Tim Drouillard, RE/MAX Senior Vice President, Information Technology. “This provides even greater momentum for our new technology initiative as we shift our focus toward expanding tools for agents, ultimately enhancing the customer experience.”
Phase Two of the RE/MAX technology initiative is expected to roll out this spring with a newly designed remax.com that features improved mobile functionality and a modern, updated design. By enhancing the function and capabilities of its website, consumers will have a consistent user experience from any device, enhancing their ability to connect with a RE/MAX Agent to guide them in their home search.
In Q4 2015, Phase One introduced free responsive websites to agents and an updated customer relationship management (CRM) system, Leadstreet®. The online management system has generated more than 15 million referral-free leads to RE/MAX Associates since its inception in 2006.
Hitwise is a leading provider of website metrics, relying upon the world’s largest sample of online consumer behavior. It is able to report on millions of unique Internet users, hundreds of millions of monthly site visits and tens of millions of monthly searches. By combining a large and diverse sample, sourced from both Internet Service Providers (ISPs) and opt-in Internet panel providers, Hitwise also reports daily search and visit metrics for millions of websites.
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