Holland America Line and Chateau Ste. Michelle Winery Partner to Launch ‘Welcome Aboard’ Caribbean Cruise Sweepstakes
“This
latest collaboration with Chateau Ste. Michelle is the perfect pairing of two
award-winning brands to create an exciting opportunity for consumers to enjoy
fine wine and perhaps win a Holland America Line Caribbean cruise,” said
Orlando Ashford, president of Holland America Line. “Wine enthusiasts and
cruisers have a lot in common, so be on the lookout for the in-store displays
and enter to win.”
The
in-store displays feature Chateau Ste. Michelle bottles with point-of-sale
visuals that include vivid ship and wine imagery, sweepstakes information and
wine bottle neck hangers with a Warm Salmon Salad recipe by Holland America
Line’s Master Chef Rudi Sodamin that’s perfectly paired with Indian Wells
wines. Hopeful entrants can enter in store through March 31, 2016, while online
entry forms will be accepted through Sept. 1, 2016. A grand-prize winner for
the Caribbean cruise that can be taken in 2016 or 2017 will be selected in a
random drawing mid-September.
Shoppers
in the greater Seattle and Bellevue, Wash., markets, where Holland America Line
and Chateau Ste. Michelle are headquartered, can find in-store displays in
retail locations such as Safeway, QFC, Fred Meyer, Albertson’s and Haggen’s.
Elsewhere in the United States and Canada, the in-store promotions can be found
in a variety of big-box retailers as well as smaller outlets that carry Chateau
Ste. Michelle’s Indian Wells brand wines.
The
sweepstakes is open only to legal residents of the 50 United States, the
District of Columbia and Canada (excluding Qu?bec) who are 21 years of age or
older as of the date of entry.
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